New GUESS Ad: Featuring Model Gigi Hadid!!!

All Photos are subject to copyright and are courtesy of GUESS via Lotus Leaf Communications

Who hasn’t worn GUESS at some point in their lives? 

From jeans to handbags to scents: GUESS has something for everyone. They’ve definitely been around for a minute and for their latest SPRING 2015 ad campaign they went with the beautiful and talented Gigi Hadid, who first modeled for GUESS in 1999, over 15 years ago!

This shoot was directed by GUESS CEO Paul Marciano and photos were taken by photographer David Bellemere on a beautiful beach in Malibu, California and although GUESS ads typically feature heaps of beautiful, leggy models they opted to have Gigi go solo on this mission in order to showcase her natural beauty for this amazing collection.

The main concept for this shoot was to use the natural sunlight and crystal clear ocean waters to bring out the effortless sensuality and care-free spirit of this collection. 

According to GUESS: “The campaign features some of the season’s key pieces including romantic eyelet off the shoulder tops and distressed denim in the form of jackets, flared jeans and shorts. Flirty gingham and effervescent floral prints on leather jackets and jeans are eye-catching patterns that welcome the warmer weather and lend timeless style to the collection. The season’s color palette offers a wide range of bold and bright hues that complement the clean white and neutral toned garments. Feminine crochet maxi dresses and hi-low skirts in sexy black and white hues are essential light- weight garments to last you all season long.”

(Source: GUESS press release, 2015)

I’m pretty obsessed with their floral moto jacket, their white short-alls and their jeans with flowers painted on! Here’s hoping I am back to my pre-baby weight by summer so I can #GoGetMeSome (@EleventhGorgeous). Seeing all the beautiful beach photos is also a reminder that I won’t be traveling anywhere warm this year and since we still have about 4 months left of #Ottawa winter, I’ve decided to live vicariously through Gigi and pretend I’m in Malibu!

Now I want to know which pieces are your favs, let me know in the comments below!


Erin  aka FashionMamaAquarius 


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