March 06, 2017

Ethical Brand Spotlight: Synergy Clothing


Have you ever wanted to go against the status quo? To step outside the box and follow a different path? This is something that as kids we tend to do naturally, until we reach adolescence and we realize that we can be targeted for being different and going against the grain. Then we enter college or university and the cliques disburse (ok maybe not but it's a much bigger pond) and we are free to experiment with being ourselves. Then we become adults, maybe we get married or have kids or both or maybe neither but we are more or less free to be our own person, to stand out as an individual.

So why then do we find ourselves heading to the same stores every season to refresh our wardrobes with the dress we saw on a billboard? The dress that thousands of women around the world are also buying. The dress that will be "out" by next spring. This is what I like to call the "cheap thrills" mentality, one I have been guilty of possessing more times than I can count. It still catches me off guard every now and again. It's a little voice that tells me I want new things, it could be from any store, that detail isn't important. As long as it's inexpensive, cute, and I can have it ASAP then I'm happy. After a few washes, reality sets in, the garment shows it's true colors (wonky stitching, loose threads, little holes, pilling, fading, etc.).  I'm disappointed with myself AND my purchase.


Synergy Clothing

As soon as I came across this brand during my research for sustainable, ecologically-friendly and ethical clothing companies I knew it was a perfect match. Their campaign photos are romantic, they make me want to travel, to be ship wrecked on a deserted island. They give the sense of a woman who is secure in herself, who is beautiful but doesn't wear too much makeup, who is fit, (runs, does yoga or pilates) but doesn't overdo it. Who is ready for adventure and has a beautiful, high-quality, comfortable wardrobe which is ethically made, friendly to the planet and affordable but never cheap.

Synergy Clothing came about after CEO Kate Fisher travelled to Nepal and India (in her second year of college) where she discovered a wealth of beautiful textiles and clothing. This trip and the connections that she formed would inspire her to create a company with the commitment to help create opportunities and empowerment for everyone within their supply chain. Synergy is a Santa Cruz-based, family-run business. Both Kate and her husband Henry are heavily involved with every aspect of the company and manufacturing process both in the US and overseas. They have succeeded at combining their passion for clothing with sustainable initiatives to create a business that they can be proud of, hopefully for generations to come. (Source: Synergy ClothingDisclaimer: This post is not sponsored, it is my own opinion of this clothing brand and I do not receive any compensation for featuring this brand on my blog.


Sustainable and ecological initiatives:

  • A green America certified business
  • GOTS certified organic cotton
  • Textiles are processed using low-impact dyes
  • Eco-friendly screen prints using water-based inks (rather than plastic Plastisol ink) allows ink to soak right into the fabric rather than sitting on top
  • Living wages & responsible factories; loomed in India; ethically sewn in Nepal
  • Empowering communities and local businesses in Nepal and India (specifically women and children)
  • Recycled Polyester collection; Synergy Clothing diverts old polyester and used plastics bottles from landfills and non-biodegradable waste from oceans. It is turned into a fabric used to make beautiful tops, skirts, dresses and pantsuits
  • Dedicated to quality; instead of pumping out clothing designed to fall apart, Synergy Clothing employs quality, trained artisans to sew and applique all their garments
  • (Source: Synergy Clothing)

  Photo credit: Synergyclothing.com

  Photo credit: Synergyclothing.com

  Photo credit: Synergyclothing.com

  Photo credit: Synergyclothing.com

  Photo credit: Synergyclothing.com

  Photo credit: Synergyclothing.com

 Photo credit: Synergyclothing.com

 Photo credit: Synergyclothing.com

 Photo credit: Synergyclothing.com

Let me know what you think of their collection and which pieces are your favs!  I just placed my first order and received a coupon code for 15% off that I would like to share with my readers: http://synergyorganicclot.refr.cc/erinmoskal. Happy shopping and please share any of your fav pics with me on Twitter, Instagram or Facebook!  Here is a list of my top choices from Synergy's new arrivals:

Erin

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